SureStay Hotel Logo

New SureStay Hotel Brand Heading for Texas

Best Western’s new SureStay white label is heading for a big push in the Texas lodging market this year. This new brand covers three segments of the market and is aimed at hotel conversions instead on new builds. This new brand will pull double duty: providing an out for aging Best Westerns and conversions of…

The Stella Hotel | Bryan-College Station

The Stella Hotel Opens in Bryan-College Station

The Stella Hotel, the first independent, upscale boutique hotel in Bryan-College Station, Texas, is set to open on Thursday, April 6. This 176-key property, managed by Trust Hospitality, brings together a unique blend of music, art, design, and service, providing guests with an authentic Texas experience that is both stimulating and comfortable. The hotel sports…