Source Strategies - Hotel Trends and NewsSource Strategies follows hotel trends in the lodging industry in Texas and nationwide to provide a better insight to our clients.

Source Strategies maintains the most accurate and comprehensive Texas hotel database, covering 98% of all hotels. Source’s proprietary data is based on the Texas State Comptroller audited tax files making it more accurate and complete than voluntary samples.

Using this hotel trends data we keep our fingers on the pulse of the lodging industry in Texas.

SA Express-News: Despite Slow July 4th, SA Hotels Having Strong Year

The San Antonio Express-News reports that while the city’s hotels saw a slow July 4th weekend, they are seeing a strong start to 2017. In the article “San Antonio hotels see slow Fourth of July weekend but visitors still coming“, Express-News reporter Joshua Fechter presents an overview of Summer holiday travel in the Alamo City,…


SA Express-News: San Antonio Hotel Revenue Pops 10% in 1Q

The San Antonio Express-News reports that the city’s hotel revenues increased more than 10 percent in the First Quarter of 2017, turning around the Texas market share declines of recent years. In the article “San Antonio hotel revenue pops 10% in 1Q on higher room rates, bookings“, Express-News reporter Joshua Fechter interviewed Source Strategies Senior…


The Stella Hotel Opens in Bryan-College Station

The Stella Hotel, the first independent, upscale boutique hotel in Bryan-College Station, Texas, is set to open on Thursday, April 6. This 176-key property, managed by Trust Hospitality, brings together a unique blend of music, art, design, and service, providing guests with an authentic Texas experience that is both stimulating and comfortable. The hotel sports…


Dallas Business Journal: Dallas Hotel Sales Rank First in Texas

The Dallas Business Journal reported on the health of the area’s lodging industry and reported the good news: Metro Dallas hotel revenues were up 8.6% over the previous year. Staff Writer Korri Kezar interviewed Source Strategies’ Senior Vice President Paul Vaughn for the article: According to the Hotel Brand Report published by San Antonio hotel…


Longview News-Journal: Hotel Occupancy Continues Drop

The Longview News-Journal reports on the continuing weakness in the lodging industry in the east Texas metro, spurred by data from Source Strategies, Inc., the leading hotel consultancy in Texas. Factors include the continuing softness in the oil and gas-producing areas of Texas as well as an oversupplied market. This information is presented in great…