Source Strategies - Hotel Trends and NewsSource Strategies follows hotel trends in the lodging industry in Texas and nationwide to provide a better insight to our clients.

Source Strategies maintains the most accurate and comprehensive Texas hotel database, covering 98% of all hotels. Source’s proprietary data is based on the Texas State Comptroller audited tax files making it more accurate and complete than voluntary samples.

Using this hotel trends data we keep our fingers on the pulse of the lodging industry in Texas.

Waco Tribune-Herald: Waco Occupancy Tax Revenue Rises

The Waco Tribune-Herald reports on the state of the area’s vacation rental business in an article entitled Vacation rentals double revenue over last year, riding Magnolia’s coattails published on October 3rd. Special attention is given to how this increases the Waco Occupancy Tax revenues. While the story focuses on AirBNB and VRBO-type properties, deeper in…


Austin Business Journal: Austin Home to Majority of State’s 10 Most-Lucrative Hotels

The Austin Business Journal reported on slowing of the Texas hotel market in the second quarter with special attention to the peculiarities of the Austin lodging market. The article, Austin home to majority of state’s 10 most-lucrative hotels; Four Seasons, Hotel San Jose & more highlighted in Q2 report appeared online on September 25th. Leaning…


SA Express-News: Despite Slow July 4th, SA Hotels Having Strong Year

The San Antonio Express-News reports that while the city’s hotels saw a slow July 4th weekend, they are seeing a strong start to 2017. In the article “San Antonio hotels see slow Fourth of July weekend but visitors still coming“, Express-News reporter Joshua Fechter presents an overview of Summer holiday travel in the Alamo City,…


SA Express-News: San Antonio Hotel Revenue Pops 10% in 1Q

The San Antonio Express-News reports that the city’s hotel revenues increased more than 10 percent in the First Quarter of 2017, turning around the Texas market share declines of recent years. In the article “San Antonio hotel revenue pops 10% in 1Q on higher room rates, bookings“, Express-News reporter Joshua Fechter interviewed Source Strategies Senior…


The Stella Hotel Opens in Bryan-College Station

The Stella Hotel, the first independent, upscale boutique hotel in Bryan-College Station, Texas, is set to open on Thursday, April 6. This 176-key property, managed by Trust Hospitality, brings together a unique blend of music, art, design, and service, providing guests with an authentic Texas experience that is both stimulating and comfortable. The hotel sports…