The Stella Hotel Opens in Bryan-College Station

The Stella Hotel, the first independent, upscale boutique hotel in Bryan-College Station, Texas, is set to open on Thursday, April 6. This 176-key property, managed by Trust Hospitality, brings together a unique blend of music, art, design, and service, providing guests with an authentic Texas experience that is both stimulating and comfortable. The hotel sports…

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Dallas Business Journal: Dallas Hotel Sales Rank First in Texas

The Dallas Business Journal reported on the health of the area’s lodging industry and reported the good news: Metro Dallas hotel revenues were up 8.6% over the previous year. Staff Writer Korri Kezar interviewed Source Strategies’ Senior Vice President Paul Vaughn for the article: According to the Hotel Brand Report published by San Antonio hotel…

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Longview News-Journal: Hotel Occupancy Continues Drop

The Longview News-Journal reports on the continuing weakness in the lodging industry in the east Texas metro, spurred by data from Source Strategies, Inc., the leading hotel consultancy in Texas. Factors include the continuing softness in the oil and gas-producing areas of Texas as well as an oversupplied market. This information is presented in great…

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SA Business Journal: San Antonio’s Hotel Conundrum

The San Antonio Business Journal featured an article about the current state of the San Antonio hotel and lodging industry. Using data from Source Strategies, the Business Journal’s W. Scott Bailey points out an area of concern to the city’s market: New data from San Antonio-based consulting firm Source Strategies Inc. indicates that the metro…

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SA Business Journal: San Antonio Playing Catch-up in Texas Hotel Race

The San Antonio Business Journal‘s W. Scott Bailey consulted with Source Strategies founder Bruce Walker to analyze the changes in the San Antonio and Austin hotel markets over the last two years. The article “SA enters 2017 playing catch up with Austin in heated hotel race” starts with some historical context on the Texas hotel…

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Comparing the Austin and San Antonio, Texas Hotel Markets

Two Business Journal articles offer competing perspectives on the difference between two key barometers of Texas Hotel Markets, hotel market performance in San Antonio and Austin. Naturally, both publications site Source Strategies, the leader in Texas hospitality consulting, for their figures. The San Antonio Business Journal notes how the city’s industry is lagging behind Austin…

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