Author name: Paul Vaughn

KXAN: Austin hotel occupancies still down by 50%

[vc_row][vc_column][vc_column_text] Hotel occupancies in Austin still down by 50%, but prices stay high for big events From KXAN Austin: The lack of business travel is also hitting home, according to travel experts. “Austin revenues for the lodging market are down 46% still,” said Paul Vaughn, senior vice president for Source Strategies. Source Strategies, a San […]

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Source Strategies Fourth Quarter 2020 Press Highlights

Below are an assortment of Source Strategies appearances in media across the state following the publication of our Fourth Quarter 2020 Texas Hotel Performance Factbook and Hotel Brand Report. New hotel management company has an eye on Dallas-Fort Worth propertiesDallas Business Journal | 03-17-2021 This Dallas luxury hotel made more money than most Texas lodgings

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Source Strategies Third Quarter 2020 Press Highlights

Below are an assortment of Source Strategies appearances in media across the state following the publication of our Third Quarter 2020 Texas Hotel Performance Factbook and Hotel Brand Report. Hotel Granduca purchased by California hospitality groupAustin Business Journal | 12-23-2020 Year in review: Houston’s hospitality industry battered by Covid-19’s financial falloutHouston Business Journal | 12-22-2020

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Boerne Mayor Tim Handren says city’s resiliency proving invaluable in pandemic – San Antonio Business Journal

Source Strategy Inc.’s Paul Vaughn said Boerne hotels experienced a nearly 14% revenue increase in the third quarter of 2020 compared to the same period a year ago. Occupancy in Boerne hotels averaged 51% in the quarter — well above the state average of 45.5% and San Antonio’s 41.6% performance. Source: Boerne Mayor Tim Handren

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COVID continues to clobber hotel revenues in Dallas, report says – Dallas Business Journal

Dallas-Fort Worth hotel occupancy in the third quarter of this year fell almost 27 points to 38.2 percent compared to the same period a year ago — the lowest occupancy in the state’s major metros. Daily rates fell 19.7 percent to $87.13 for the quarter. Revenue per available room in DFW dropped by more than

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Hyatt Place in N. Austin sells at auction; Deal brokered by CBRE, Ten-X – Austin Business Journal

The average value decline for hotels has been about 20%, according to CBRE. The steepest declines have been in high-end properties. That matches up with data from San Antonio-based Source Strategies Inc., which reported Dec. 3 that revenue at Texas hotels in the third quarter was down more than 40% from a year prior. In

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Fort Worth hotels saw Texas’ fourth biggest revenue drop during COVID – CultureMap Fort Worth

A report released September 15 by Texas hotel consulting firm Source Strategies Inc. shows hotel revenue in the Fort Worth-Arlington area plunged 70 percent in the second quarter of this year versus the second quarter of last year. The occupancy rate sank to 31.1 percent, down from 65.9 percent in the second quarter of last

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Hotel bloodbath: What recovery could look like in SA – San Antonio Business Journal

San Antonio hotels generated only $97.1 million in the second quarter, which beat Austin by nearly $4 million. In second quarter 2019, Austin’s hotel market generated $460 million more than San Antonio. “Clearly, the folks with the most to lose lost the most,” Vaughn said. “Austin has been riding high for years. Its collapse was

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Bottom drops out of Texas hotel market in second quarter – Midland Reporter-Telegram

The Texas hotel industry suffered its worst decline on record in the second quarter as business and leisure travel ground to a halt in the early months of the pandemic and very little has returned. Statewide hotel revenue plunged 64 percent compared with the year earlier to $1.2 billion, according to new data from San

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