Dual Brand Hotel: Element by Westin Huntsville

The opening of the Element by Westin Huntsville highlights an emerging new trend in the lodging industry. The Element is on the top floors of the hotel complex of the AAA Four Diamond Westin Huntsville. While the Westin and Element by Westin are both Marriott brands, this is the first dual brand hotel complex in the country with both the Westin and Element brands in one location.

“This is a great new development that allows one dual brand hotel property to attract a wider variety of customers across segments.” said Todd Walker, President of Source Strategies, the leading hotel consultancy in Texas.

As one of Marriott’s luxury extended stay lifestyle hotels, Element by Westin offers a modern upscale extended stay experience. Bruce Walker, Chairman of Source Strategies noted that customers tend to exhibit brand preference: “Converting a hotel that may be too large for the segment demand into two different brands would benefit both brands.”

The Element by Westin Huntsville boasts 150 beautifully appointed suites including 68 with full kitchens. Guests will enjoy the brand’s signature Rise: Breakfast bar, a complimentary breakfast served daily; Relax: Evening reception, held nightly with wines, beers and soft drinks, thoughtfully paired with enticing appetizers; and Restore: Gourmet pantry, a market place with grocery options available onsite for the extended stay guests.

The Element by Westin Huntsville is at 6810 Governors West Road Northwest, Huntsville, Alabama, and is now open for business. Visit www.elementhuntsville.com to learn more.