How RevPAR and Source Data Can Empower You to Steer Your Hotel Towards Success

Hello fellow hoteliers,

Running a hotel isn’t just a business; it’s a passion. Each day, your team strives to provide impeccable service, create memorable experiences, and ensure your guests feel at home. But, beyond the warm welcomes and cozy beds, a world of data-driven decisions powers your journey toward excellence.

RevPAR – The Pulse of Your Success

RevPAR, or Revenue Per Available Room, is the heartbeat of your hotel. It’s more than just a number; it’s a story waiting to be told. It’s the story of how well you’re doing at selling your rooms at the right price.

Optimizing Room Rates: RevPAR helps you make informed decisions about room rates. It’s not about charging the highest price; it’s about finding the sweet spot where your guests feel they’re getting tremendous value, and you’re maximizing revenue.

Adapting to Market Trends: It’s a compass guiding you through the ever-changing seas of the hospitality industry. By analyzing RevPAR trends, you can anticipate market fluctuations and adjust your strategies accordingly.

Competing to Win: RevPAR isn’t just about measuring your success; it’s a tool for competing effectively. Knowing how you stack up against your rivals keeps you on your toes and drives your team to be better.

The Texas Hotel Performance Factbook includes 3 years of Texas Hotel REVPAR data, comprehensively putting each and every hotel and motel’s revenue and occupancy numbers on your desk, hotel by hotel. This data is compared to last year and summarized by zip code, city, and metro area.