Which Brands Are Winning: Hotel Brand Report – 2Q 2021 Available Now!

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Hotel Brand Performance: Texas Hospitality Bounced Back Strong in Second Quarter 2021!

The Hotel Brand Report is a PDF newsletter from Source Strategies that covers hotel brand performance for every lodging brand in the state of Texas. Source Strategies covers the statewide performance numbers, by metro and by industry segment.

The Hotel Brand Report also looks at the longer view to contextualize the current COVID-19 pandemic in comparison to the 2008 Great Recession and the effects on hotel brand performance including REVPAR, Occupancy and Revenues. We contrast the critical oil and gas producing areas with the balance of the state. We show how each of the five major metros are faring, not just compared to last year but to second quarter of 2019 to see how quickly they are returning to a pre-pandemic ‘normal’.

El Paso claimed the highest occupancy of any metro in the state at 75.4%, followed by Waco (71.4%), Amarillo (70.2%) and McAllen (70%). The lowest occupancy in the state was in Beaumont-Port Arthur at just 53.9%. Joining Beaumont at the bottom of the list were other oil patch notable metros like Odessa (54.1%), Victoria (55.3%) and Midland (56.4%). The Hotel Brand Report lists every other metro in Texas so hotel developers and operators can plan accordingly.

The performance statistics of every hotel brand is listed and assigned a REVPAR Index. The Hotel Brand Report helps you track which brands are gaining and which are losing ground in the competitive hotel marketplace.

You can see the Top 500 Hotels in Texas by REVPAR in every issue of the Hotel Brand Report. The Top 10 REVPAR Performers of Second Quarter 2021 were, in order: Commodore Perry Estate, Austin; Lake Austin Spa, Austin; Rosewood Mansion at Turtle Creek, Dallas; Hotel Emma, San Antonio; Post Oak Hotel, Houston; Gage Hotel, Marathon; Ritz-Carlton, Dallas; the new Kalahari Resort, Round Rock; San Luis Hotel, Galveston; and Omni Barton Creek, Austin.

The Second Quarter Hotel Brand Report is delivered immediately by email and is available to order now.[/vc_column_text][/vc_column][/vc_row]