TX Hotel Industry Publications

Texas Hotel Performance Factbook

Texas Hotel Performance Factbook - 2Q 2017 | Source StrategiesSecond Quarter 2017 Now Available!

Each and every hotel and motel’s Revenue and Occupancy Numbers on your desk, hotel-by-hotel! Find Out More…


Hotel Brand Report #130 - August 2017 | Source StrategiesThe Hotel Brand Report

Separate winning hotel brands from low performers with performance data for each brand in the hotel industry. More…


NEW: Texas Hotel Markets Reports 2016

Texas Hotel Markets Report 2016 - Source Strategies, Inc.

This essential report provides complete geographic results of all Texas markets…by City, by County & by Metro. Plus the report also includes comprehensive 10-Year Results by City, by County & by Metro!

2016 Annual Report Now Available!
Find Out More…

The hospitality industry’s most innovative and effective analysts!

Source Strategies maintains the most accurate and comprehensive Texas hotel database, covering 98% of all hotels. Source’s proprietary data is based on the Texas State Comptroller audited tax files making it more accurate and complete than voluntary samples.

All Major Brands & Developers

Source Strategies works with all major hotel brands and developers as well as independent hotels and motels:

  • AmeriSuites
  • Baymont
  • Best Value
  • Best Western
  • Budget
  • Candlewood
  • Clarion
  • Comfort
  • Econo Lodge
  • Embassy
  • Fairfield
  • Hampton
  • Hawthorn
  • Hilton
  • Holiday Express
  • Holiday Inn
  • Homewood
  • La Quinta
  • Marriott
  • Quality
  • Radisson
  • Red Roof
  • Staybridge
  • Super 8
  • Townplace
  • Travelodge

Key Services

Source Strategies can help you Hotel/Motel project succeed with these powerful tools:

  • Hotel Financial Feasibility Studies: Project the revenue performance of any hotel or site in Texas, showing profit and cash flow results of alternative brand affiliation options and ROIC.
  • Data for Appraisers: 5- and 10-year market and property histories by selected geography and hotels highlight both market and individual property trends.
  • Custom Data Analysis: Almost any question or performance variable can be analyzed with the powerful Source database!
  • Hotel Litigation Support: Courtroom support and expert testimony for private and public entities.

The Experience & Data to Navigate the Lodging Industry - Learn About the Source Strategies Methodology

Know Your Competition!

Source Strategies is the only provider of hotel-by-hotel data in Texas.