TX Hotel Industry Publications

NEW: Texas Hotel Markets Reports

Texas Hotel Markets Report from Source Strategies, Texas' Leading Hotel ConsultantsComplete geographic breakdowns of hotel performance statewide sorted within each metro, by chain, independent, and eight price categories from the Source Strategies database.

Free Introductory Issues for Third Quarter 2016!
Find Out More…


Texas Hotel Performance Factbook

Texas Hotel Performance FactbookEach and every hotel and motel’s Revenue and Occupancy Numbers on your desk, hotel-by-hotel! Find Out More…


The Hotel Brand Report

Hotel Brand ReportSeparate winning hotel brands from low performers with performance data for each brand in the hotel industry. More…

The hospitality industry’s most innovative and effective analysts!

Source Strategies maintains the most accurate and comprehensive Texas hotel database, covering 98% of all hotels. Source’s proprietary data is based on the Texas State Comptroller audited tax files making it more accurate and complete than voluntary samples.

All Major Brands & Developers

We work with all major hotel brands and hotel developers as well as independent hotels and motels:

  • AmeriSuites
  • Baymont
  • Best Value
  • Best Western
  • Budget
  • Candlewood
  • Clarion
  • Comfort
  • Econo Lodge
  • Embassy
  • Fairfield
  • Hampton
  • Hawthorn
  • Hilton
  • Holiday Express
  • Holiday Inn
  • Homewood
  • La Quinta
  • Marriott
  • Quality
  • Radisson
  • Red Roof
  • Staybridge
  • Super 8
  • Townplace
  • Travelodge

Key Services

Source Strategies can help you Hotel/Motel project succeed with these powerful tools:

  • Hotel Financial Feasibility Studies: Project the revenue performance of any hotel or site in Texas, showing profit and cash flow results of alternative brand affiliation options and ROIC.
  • Data for Appraisers: 5- and 10-year market and property histories by selected geography and hotels highlight both market and individual property trends.
  • Custom Data Analysis: Almost any question or performance variable can be analyzed with the powerful Source database!
  • Litigation Support: Courtroom support and expert testimony for private and public entities.

The Experience & Data to Navigate the Lodging Industry - Learn About the Source Strategies Methodology

Know Your Competition!

Source Strategies is the only provider of hotel-by-hotel data in Texas.